Cervélo’s hotly anticipated new offering, the P5

The team at Reactive New York kicked off their year in spectacular fashion, and just three months after the opening of our US office.
Working for the world’s largest manufacturer of time trial and triathlon bikes Cervélo, our American team developed the integrated campaign for the launch of Cervélo’s hotly anticipated new offering, the P5.

Work for Cervélo encompassed production of all content, photography and video, social media strategy, online and print creative.The teaser film, developed and produced by Reactive, has received over 63,000 views in just over a week. The P5 product site provides a unique platform for those wanting to learn more about the P5 with large, stunning visuals showcasing the P5’s unparalleled features.

“We’re very impressed with the team at Reactive New York; they have delivered an outstanding result within a very tight timeline for their first large project with us and we’re looking forward to working together for a very successful 2012.” Said Antoine Ballon, VP Marketing, Cervélo.

Reactive New York is also managing the social media and email campaign for the new triathlon bike, which generated considerable interest pre-launch and has surpassed expectations since the unveiling of the P5.

Under the management of Carl Panczak, our NYC office is growing rapidly with the win of Cervélo and other key accounts. Keep watching this space for more news from the Big Apple!